Sunday, March 15, 2015

Day in the Life

A day in the life of an Airfrance consumer based on the print ad pictured below.

Christopher Stuart is head of marketing at Banana Republic in San Francisco. He’s in his early 30’s and is engaged. He wears a lot of Banana Republic, but he really loves to splurge on occasion and purchase items from Brooks Brothers and other high end brands. He is a person of habit. He likes to shop at specialty grocery stores and wears the same upscale cologne every day. Although he lives in San Francisco, he has a nice car as a status symbol. On the weekends he enjoys sports that don’t make him get dirty, he especially like tennis and golf. When he travels abroad he loves to try the local wines and swirls and sniffs like a true wine connoisseur. He has the new Iphone and a recent model Mac laptop and desktop. Christopher uses his television primarily for the news, but enjoys watching the occasional Oscar winning film or note-worthy documentary.

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